Core skills for engaging content
Format: Video. Duration: 62 min. Target Audience: Elementary. Price: Free
Course summary.
Lessons:
- Be authentic – Develop consistent voice and tone.
- Your reader has 5 seconds – Generate powerful headlines that captivate.
- Show me the numbers! – Utilize data for credibility.
- Dumb it down like a pro – Choose simple words for clarity and impact.
- Make me feel your words – Employ stories for deeper engagement.
- The next steps – Implement time-tested copywriting frameworks.
Lesson 1.
Topic: Be authentic – Develop consistent voice and tone.
Aim: At the end of this lesson you will master the skill of how to maintain consistent voice and tone throughout your writing. Which in turn opens up your personality and mood to your audience.
Lesson 2.
Topic: Your reader has 5 seconds – Generate powerful headlines that captivate.
Aim: Any reader has about 3–8 seconds of focused attention span. Hence, in this lesson, we learn how to craft powerful headlines and keep the reader on the pulse.
Lesson 3.
Topic: Show me the numbers! Utilize data for credibility.
Aim: Learning the importance of making an argument based on personal or/and research data. Presenting data in different formats including tables, graphs, photos and even videos to convey the message.
Lesson 4.
Topic: Dumb it down like a pro – Choose simple words for clarity and impact.
Aim: Choosing the right words to maximise the impact of the point made. Focusing on clarity, not on trying to sound smart and reading the text to make it flow.
Lesson 5.
Topic: Make me feel your words – Employ stories for deeper engagement.
Aim: Learning a story structure and developing a personal story. Using a story to spark an emotional connection and build trust on a personal level. Connecting stories with the core message to make it relatable to the reader.
Lesson 6.
Topic: The next steps – Implement time-tested copywriting frameworks.
Aim: Understanding the importance of copy in the content marketing space. Learning the highly effective copywriting frameworks that drive sales and build authority.